Tel Aviv, Israel-based Tvinci has raised a Series A round of funding to the tune of $1.6 million led by private investors Zohar Gilon and Ron Tamir’s Keidan Capital Group. The startup specializes in the creation of customizable turnkey video environments (both live and on-demand) for mobile operators and pay-TV providers.

Tvinci broadly defines its target group, citing online publishers, broadcasting networks, ISPs, mobile and pay TV operators among its potential customers. It essentially offers them a media management platform that includes an interactive video player, aimed at maximizing monetization of studio-quality content on the net. For consumers, Tvinci enables the process of locating, purchasing and watching professionally produced video content.

Examples can be viewed at the websites for MTV Poland and Orange Israel’s entertainment portal.

When Tvinci launched its custom video platform for MTV Israel, we concuded that they made it look better than MTV.com (best watched here due to country-specific copyright restrictions).