TwtQpon Throws A Free Bone To Struggling Retailers

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Friday, February 6th, 2009

Dell made a cool $1 million over the holidays by alerting Twitter users to sale items. Now Felipe Coimbra, the developer who gave us twtpoll, twttrip and twtvite, is launching twtQpon, a Twitter coupon creator for businesses to roll out their Twitter marketing strategy. Not a bad idea, when retailers are trying desperately to find a way to harness the outreach power of Twitter. Others retail operations are following Dell’s lead by using Twitter to spread the word on sales and discounts. CheapTweet.com even breaks down all these sales by product.

You create an coupon on the twtQpon site, and then, like the developer’s other apps, micro-message with a tiny URL on Twitter or Facebook. The link takes people to back to the advertised website to redeem the coupon.

Here’s a sample:

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