Ah, late Winter — that time when a young trainer’s fancy turns to a sleeping shock-mouse. Believe it or not, that’s actually the proverb in Japan, and is the mythical inspiration for the Sleeping Pikachu fest being held at Pokémon centers all over Nippon.

Essentially it’s just a sale on all their goods featuring a sleeping Pikachu. And there are plenty of goods, believe me. Feel free to catch ‘em all! (You will be expected to pay for ‘em all as well)

[via Kotaku]