Seattle chowder joint runs half-second Super Bowl ad

Devin Coldewey

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

Wednesday, February 4th, 2009

How did I miss this? Actually, I guess it’d be pretty easy. And since I didn’t watch the Super Bowl, that makes it a little easier. Ivar’s, my favorite Northwest chowder house and chippy, ran a half-second ad during the Super Bowl, which you probably didn’t even know you saw. I believe that makes it the shortest broadcast commercial ever, even with the run on virals and blipverts this year.

I’m surprised they allowed it to run, not because of the minimum length for commercials, but because it’s essentially subliminal advertising. Well, I can’t stay mad at Ivar’s. I just had some of their chowder the other day, and damn it’s good.

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