Alloy Media + Marketing, a division of the publicly listed Alloy, has agreed to acquire high school sports social network and portal TAKKLE and intends to fold it into its youth-focused media and advertising network http://www.TEEN.com. This comes right after Alloy M+M’s acquisition of teen girl community gURL.com.
TAKKLE is essentially an online community service centered around high school and college athletics, enabling young athletes to create player and team profiles, share videos and photos, track and view stats, and allows students to connect with team coaches and college sports recruiters for advancement opportunities. It’s pretty similar to PrepChamps, which also focuses mainly on high school athletes and helping them succeed.
According to the news release, TAKKLE currently draws a monthly audience of about one million athletes. Alloy Media + Marketing’s TEEN.com Network reaches a total audience of over 20 million people.
The terms and size of the acquisition were left out of the release, and requests for more detailed information were declined. Alloy is a public company and would have to disclose if it was a material acquisition, so we’re assuming it’s not. TAKKLE raised venture capital funding to the tune of $7 million in 2007, from investors like Sports Illustrated, the New York City Investment Fund, IJ Smith Enterprises, Greycroft Partners, Liberty Associated Partners and WMG Investments.