Fight! LinkedIn Launches German Site Against Local Player Xing

Tuesday, February 3rd, 2009

Mike Butcher is a journalist, broadcaster and commentator. He is firstly editor of TechCrunch Europe, but has also co-founded TechHub.com and Coadec.com in Europe as ventures to support the tech startup eco-system. A long time journalist, Mike has written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman.... → Learn More

LinkedIn is launching a dedicated site for Germany where local – and already IPO’d – business network Xing predominates. The US business networking site has an existing 500,000 users in Germany which can populate the new country site. LinkedIn now has 9 million European users. Given that 30% are in IT, marketing, advertising and finance – all sectors hit hard by the downturn – activity on the site has skyrocketd in the past few months. Xing has over 6.5 million members across Europe and parts of Asia, about 510,000 of whom are paying about $90 per year for a premium account. Last year LinkedIn launched sites for Spain (on 200,000 users) and France (on 700,000). This is the fourth of LinkedIn’s country-focused sites. It has 41 which are simply translated versions.

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