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Behind the scenes of the 3D SoBe Super Bowl commercial

Matt Burns

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Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

Wednesday, January 28th, 2009
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You should know by now that there are going to be 3D Super Bowl Commercials. Right? Anyway, SoBe has produced a behind the scenes look at its commercial. Hopefully the real thing isn’t as craptacular as this clip; it probably will be though. Video after the break and remember, you’ve been warned.

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