Vertu opens uber-awesome flagship store in Tokyo

Wednesday, January 21st, 2009

Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... → Learn More

vertu_store_tokyo

In November 2008, Nokia gave up Japan (where its market share hovered around a mere one percent for years) but now comes back with Vertu Japan [JP], its luxury brand. Vertu today opened a flagship store in Ginza, Tokyo’s upmarket area.

And the store looks absolutely great, both from the out- and inside. Customers can decide on three floors on which handset they want to spend too much money on. Each floor is devoted to the three Vertu handset lines available (Ferrari, Ascent and Signature). One floor even has a private lounge.

vertu_store_tokyo2
Decadent but cool. The only problem is Vertu will fail anyway.

Via IT Media [JP]

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