In November 2008, Nokia gave up Japan (where its market share hovered around a mere one percent for years) but now comes back with Vertu Japan [JP], its luxury brand. Vertu today opened a flagship store in Ginza, Tokyo’s upmarket area.
And the store looks absolutely great, both from the out- and inside. Customers can decide on three floors on which handset they want to spend too much money on. Each floor is devoted to the three Vertu handset lines available (Ferrari, Ascent and Signature). One floor even has a private lounge.
Decadent but cool. The only problem is Vertu will fail anyway.
Via IT Media [JP]