In September 2008 Facebook application developer and advertising network RockYou sent a standard notice to all of their potential and existing advertising partners – which is virtually everyone that creates Facebook Applications. The problem was that they cc’d everyone, creating a firestorm of angry (and sometimes funny) feedback. RockYou basically published a complete list of advertisers and developers working on the Facebook platform.
RockYou VP Business Development Ro Choy apologized in the comments to our previous post, saying “We take privacy of all our partners very seriously and have reviewed and corrected the process that enabled this.”
Despite Choy’s assurance that the problem had been fixed, they did the same thing on November 25 (we gave them a pass that time). And now they’ve done it a third time. In a thinly veiled mass mailing advertisement, RockYou asks scores of developers to buy some of the “600 million impressions that we deliver each day.” And once again, they cc’d everyone, which annoys the recipients to no end. The message is below.
On an unrelated note, if you are looking for advertisers for your Facebook application, I’ve got a very high quality list for sale.
Subject: RockYou Ad campaign
Thank you so much for working with us as a pub and/or advertiser. I
wanted to check in and find out if you need help reaching new users to
install your app or engage with your site.
As our long-term partner, we want you to have access to the over 600
million impressions that we deliver each day across our network. We’ve
been running ad campaigns consistently with most of the top 20 app
developers on Facebook and MySpace– driving over 30,000 installs per
day for several clients– so there’s no reason why we can’t help you
grow your application or site through an ad campaign.
If you’d like to find out more about setting up an ad campaign with us
to drive thousands of new users to your site in a matter of hours,
please shoot me a response email or feel free to give me a call. Thanks
Ad Sales, RockYou