iGoogle Gadgets Are Getting Social Smarts

Monday, January 19th, 2009

Erick Schonfeld is the Editor in Chief of TechCrunch. He oversees the editorial content of the site, helps to program the Disrupt conferences and CrunchUps, produces TCTV shows, and writes daily for the blog. He is also the father of three adorable children. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular... → Learn More

New social features are popping up in iGoogle gadgets, those apps you can add to your personalized Google homepage. For instance, the My Google Book Search Library gadget, which lets you search books and create a personal digital library, now asks people who have OpenSocial profiles if they want to allow the gadget to “know who I am and access my profile” and “post updates to my Friends group.” This appears to be done through Google Friend Connect. A source sent us the screenshot at left, so this could very well just be bucket testing on the part of Google.

But it makes sense. Google has been pushing Friend Connect onto other Websites as a way for them to tap into this same profile data. Individual apps in the form of iGoogle gadgets can benefit just the same. Google has allowed developers to play around with adding social features to iGoogle gadgets since last April, treating them effectively as OpenSocial apps.

Perhaps Google is now ready to socialize iGoogle gagdets more broadly. Combined with its recent changes to allow for wider canvas pages for each app, iGoogle itself might be taking on more of the trappings of a social network. All it needs is a buddy list and activity feed.

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