Elevator Pitch Friday: Sqworl (One Link To Rule Them All)

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Friday, January 16th, 2009

This week’s Elevator Pitch comes from Sqworl. I picked it because it looks like it was filmed in this guy’s college dorm room, yet he manages to get across what his site does succinctly: condense a collection of URLs into one URL. Points off, however, for not mentioning the business model (advertising, obviously).

Sqworl lets you put together a collection of links and share those with one Sqworl link. You can also take notes below each Website thumbnail, which could come in handy when you are researching a purchase and want to keep all of your links in one place (see screenshot below), or simply want to share a collection with others. (Like the one I made of awesome tech blogs). The actual process of adding links is a bit clunky. You have to cut and paste each URL into the site. A browser add-on that lets you bookmark pages as you browse would be better.

But I like the idea of collapsing an entire group of links into a single URL.

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