Google launched Gmail only four years ago, and it is now the fourth most popular e-mail service on the Web after Yahoo Mail, AOL Mail, and Windows Live Hotmail. In 2008, it saw some serious growth in the U.S. Google doesn’t break out the number of Gmail users, but comScore estimates unique monthly visitors. According to the latest stats, the number of people visiting Gmail grew 43 percent last year to 29.6 million. In contrast, the much more massive Yahoo Mail grew 11 percent to 91.9 million uniques. AOL Mail finished in second place for the year with 46.6 million uniques (plus another 7.2 million visitors to AIM Mail), while Hotmail actually declined 5 percent to 43.5 million.
How can Gmail keep growing at such a fast rate, when the other email services seem to be stagnating? Maybe it’s because Gmail is evolving at a faster rate.
If you look at any of the major Web portals by subdomain, the email service always comes out near the top in terms of driving traffic (for instance, see Yahoo’s breakdown). Google never defined itself as a portal, but as it added more and more services beyond basic search, creating deeper connection swith consumers by offering them indispensable apps for free was always part of its strategy. And as much as we like to complain about it, email remains on of the most indispensable communication tools out there.
If you look at the chart below, you can get a sense of how Gmail gained against AOl Mail and Hotmail during 2008 (I left out Yahoo Mail because it is so much larger than the others that it skews the chart). At this rate, Gmail could overtake AOL and Hotmail within the next two years. Yahoo Mail won’t be as easy to catch. Although Yahoo Mail grew only 11 percent last year, it still added more visitors (9.4 million) than Gmail (8.8 million).