You can upgrade your iTunes music and video library right now, if that’s your thing.
Apple wants 30 cents per song and 60 cents per music video. For me, that comes out to $3.30 to convert the 11 DRM’d songs I’ve downloaded from iTunes in the five years it’s been around. (That works out to 2.2 songs per year. Clearly Apple values my business.) Now I can have Shakira’s “Hips Don’t Lie / Bamboo (2006 FIFA World Cup Mix en Español)” DRM-free. Joy to the world!