Kensington: The worst CES press release in the world

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burtreynoldsGuess what? Kensington is releasing a bunch of stuff? What does it look like? How big is it? Is it on their site? Heck, is it even in their current press releases? No! All you get is:

Kensington Announces 12 Products To Personalize Digital Enjoyment
smart made simple(TM) Design Enhances Fun and Ease of Use while Sharing Music, Photos and Calls

Redwood Shores, Calif. – January 6, 2009 – Kensington Computer Products Group, a worldwide leader in delivering smart made simple computing accessories for the mobile consumer, today announced 12 innovative new products to help consumers increase personal enjoyment from recent holiday gifts or personal purchases like digital cameras, notebooks, mobile phones and iPod® music players. The wide range of personal accessories encompasses all user types – first-time notebook users, savvy trackball aficionados, iPod music fanatics, amateur photographers, and all mobile phone users.

Kensington’s Play it line includes a convenient new Auxiliary Dock for iPod nano and a Hands-Free Visor Car Kit for iPhone and Bluetooth® Phones that clips onto the visor of any car insuring safe, legal phone calls while your phone remains in your pocket or purse. The Kensington Control it line includes the Ci10 Fit Wireless Notebook Laser Mouse that combines highly-precise laser cursor control with all-day comfort, priced at just $29.99; the Ci70 Photo Sync Desktop Set for easy photo transfer off and onto the Internet right through a built-in mini-USB cable in the keyboard; from the company’s award winning SlimBlade(TM) Collection, the SlimBlade Mouse with Nano Receiver – the ideal travel companion – available for only $39.99, and the innovative SlimBlade Trackball that offers breakthrough design distinct from all others on the market so that now, “the ball does it all” allowing users, for the first time ever, to navigate and manipulate digital content through the ball itself. The Kensington Power it line offers a new generation of Wall and Wall/Air Ultra Thin Notebook Power Adapters combining convenience with ENERGY STAR energy efficiency for green minded, mobile professionals; the new Rechargeable Pocket Booster for Mobile Phones extends talk time for mobile phones as well as powers other devices using two rechargeable AAA batteries. The Kensington Carry it line adds two new sleeves and a new case to its popular collection of computer cases.

“We take pride in applying our smart made simple design philosophy to creating experiences for our consumers that enhance their enjoyment while improving their digital experiences,” said Christine Dumery, Director, Marketing Communications, Kensington. “Our products always add that extra bit of personalization to make the digital process work better for each unique consumer – allowing them to be more in tune with their own needs and preferences. This season’s line-up supports sharing of photos, music, artistic design, conversations – making each individual experience as good as it can possibly be. And they are all very reasonably priced which is important in these budget-conscious times.”

New iPod Accessory Rocks On with No Strings Attached
Wherever your day takes you, Kensington’s latest addition to its Play it line brings ultimate portability and security to iPod nano with a new Auxiliary Dock. Turn up your tunes on the road with the Kensington Auxiliary Dock for iPod nano (SKU K33451US; SRP $24.99) that eliminates car clutter by securing your nano directly into your auxiliary port for pure sound free of wires. Included swappable inserts safely hold your iPod nano within the cradle so your tunes are always within reach while driving.

Drive Smart with Hands-Free Visor Car Kit
With three programmable buttons, Kensington’s Hands-Free Visor Car Kit makes driving smart and safe. The device offers one-touch speed dialing of your three favorite numbers and a user swap button that allows seamless connection to a second or third driver’s programmed phone. The Kensington Hands-Free Visor Car Kit for iPhone and Bluetooth® Phones (SKU K33440US; SRP $119.99) clips on to the sun visor of your car for convenient access at all times and offers two-10 hours each rechargeable battery packs for up to 20 hours of talk time.

All Day Comfort with New Mice and Desktop Set
Kensington has expanded its Control it line with two mice and a desktop set providing home comfort and simplified business travel. The Kensington Ci10 Fit Wireless Notebook Laser Mouse (SKU K72355US; SRP $29.99) skips your touchpad and features highly-precise laser cursor control combined with all-day comfort of contoured rubberized grips. Kensington’s “plug and stay” SlimBlade Mouse with Nano Receiver (SKU K72334US; SRP $39.99) is always ready to work with a laser sensor that tracks on multiple surfaces and a 4-way tilt scroll wheel. The mouse offers instant connectivity and its thin profile design travels easily in a bag or pocket.

Download images from your digital camera and sync your music library from your MP3 Player using the built-in mini-USB cable from your Kensington Ci70 Photo Sync Desktop Set (SKU K64399US; SRP $69.99). Not only is the set ready to use out-of-the-box, the included wireless laser mouse tracks on more surfaces and the dedicated media keys and hot keys give users instant access to applications, media controls, and more.

Breakthrough Trackball for Mac and PC. “Now the Ball Does it All!”
The SlimBlade Trackball is the latest offering in Kensington’s award-winning SlimBlade collection of smart and sleek accessories for the digitally-savvy. Navigate smoother, faster and easier with the Kensington SlimBlade Trackball (SKU K72327US; SRP $129.99) which expands your digital media experience through its document view or media mode. With all functionality now integrated into the ball, users can control all the many interface functions that support navigation, media control adjustments, document and photo browsing with the rotation of the ball. A low-profile shape keep users comfortable for hours.

New Energy Saving Notebook Power Adapters
Kensington has expanded its Power it line with two new ENERGY STAR® qualified and ultra thin notebook power adapters for the ultimate experience in traveling light. The Kensington Wall Ultra Thin Notebook Power Adapter (SKU K38030US; SRP $119.99) and the Kensington Wall/Air Ultra Thin Notebook Power Adapter (SKU K38031US; SRP $139.99) provide non-stop device power whether on the ground or in the air. These all-in-one solutions not only charge your notebook but also power your mobile devices via a built-in USB power port – all in a low-profile design that packs easily and saves space. Compatible with the top selling notebook brands; both products are 33% thinner than traditional power adapters and use 33% less energy than other adapters, in stand by mode.

A Jolt of Juice to Keep the Conversation Going
Kensington has applied its smart made simple design philosophy to a new product in its Power it line. The Rechargeable Pocket Booster for Mobile Phones (SKU K38036 US; SRP $24.99) extends talk time up to 3 hours on your mobile phone and smart phone using two rechargeable AAA batteries. Use with mobile phones while talking or recharge the batteries by plugging the USB connector into any USB power port. Included rechargeable AAA batteries can even be used to power your wireless mouse or other device.

*Extended talk time is dependent on the age and condition of the rechargeable batteries in the unit and the age, condition, and size of the battery in the mobile devices. Amount of extended talk time will vary depending on these factors.

Three Notebook Cases that Work, Wherever Work Takes You
Expanding its Carry it line of notebook cases, Kensington introduces three classic and highly functional bags for protecting and storing notebooks and accessories. The Kensington SP12 12” Neoprene Sleeve (SKU K62569US; SRP $22.99) fits most notebooks or netbooks up to 12” and features a sleek neoprene exterior to protect your possessions as well as soft neoprene handles for ultimate comfort. The SP17 17” Classic Sleeve (SKU K62567US; SRP $19.99) features a tough and durable polyester exterior while also offering multiple storage pockets for accessories. Kensington’s SP17 17” Classic Case (SKU K62568US; SRP $49.99) is also new to the product line and fits most notebooks up to 17”. All bags carry a limited lifetime warranty.

Got all that? Good! I’m planning on buying all of those things, sight unseen, very shortly. In lieu of actual images of the products, I’ve also taken the liberty of putting up a picture of Burt Reynolds. Thanks Kensington!

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