Japanese company releases Sushi guide for the iPhone

Thursday, December 25th, 2008

Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... → Learn More

sushi_iphoneGreat news for people who a) own an iPhone or iPod Touch and b) never know what kind of topping to get when eating Sushi: Tokyo-based Shogakukan, known outside Japan for its extensive offerings of manga (Ichi The Killer, Ranma 1/2, Crying Freeman etc). is releasing a virtual sushi guide for these devices.

The sushi neta zukan (illustrated sushi encyclopedia) will become available in Japanese within this month but on the product website [JP], Shogakukan promises foreigners will enjoy the app, too, as it will have an English appendix.  It’s going to cost $5.

The guide will contain pictures and descriptions of 82 different kinds of sushi, ideal for frequent travelers to Japan like John Biggs, for example (“Serkan, this topping looks like baby poo!”).

Shogakukan is already offering a special iPhone guide for Japanese mushrooms (covering 50 different kinds), but that encyclopedia is Japanese only.

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