Think Tokyo Flash watches are too abstract? Think again

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Tuesday, December 23rd, 2008

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Sometimes I hear people complain about Tokyo Flash watches being too abstract and unreadable but I think this new watch from Japan sets the bar even higher.

The time on the so-called NOOKA YOKOHAMA TRIENNALE LIMITED MODEL is very hard to read. And that’s probably part of the big idea of the watch, which has been designed by Nooka in collaboration with the organizers of the Yokohama Triennale, an art exhibition.

nooka_2

The watch’s top row shows the hours from 1 to 6, the one below that displays 7-12, followed by minutes (1-59) and seconds (1-59). So in the picture above, it’s 10:31 and 33 seconds am. Or something like that.

Unfortunately, the watch is Japan-only (limited to 500 units, price: $230).

Via Gizmodo Japan

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