G.E. today announced “a new covered GE Energy Smart® compact fluorescent light (CFL) bulb featuring the GE Spiral® CFL inside the glass bulb.” That’s right: it’s a CFL coil hidden discretely inside of a normal incandescent shaped bulb. According to Kathy Sterio, general manager of consumer marketing, GE Consumer & Industrial:
Some people just want an incandescent bulb profile so they can easily use it with clip-on lampshades or smaller table lamps. Other people may see it as more aesthetically pleasing than GE Spiral® CFLs in lamps or fixtures where the bulb is visible. It provides a more finished or tailored look that appeals to a lot of consumers.
You can see some videos of the new bulb at the G.E. Lighting Channel on YouTube.