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    TiVo now injecting ads when users pause TV

    Matt Burns

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    Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

    Tuesday, December 9th, 2008
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    The days of skipping advertisments completely with the help of a DVR might quickly disappear. TiVo is now injecting ads when owners simply pause TV. So far the ads haven’t been rolled out to the newer Series 3/HD models and seem to only be on Series 2 boxe,s but the time will probably come when everyone has them. Apparently, the monthly costs associated with TiVo weren’t profitable enough and now us paying subscribers are going to be bombarded with even more ads. Nice.

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