ChaCha, a free search service that lets you call or text in a question and get an answer in minutes via a return text message, got a confidence boost yesterday. AT&T announced a “strategic relationship” with the company that, to start, gives callers a cobranded greeting from both AT&T and ChaCha.
To use the service, call or text a query to 1-800 2ChaCha (1-800-2-242242).
ChaCha says that they are approaching profitability on a per-call basis, though. And the usefulness of the service is undeniable.
What we’re digging to find out is how deep this relationship with AT&T goes. AT&T says “The two companies also will work together to further enhance ChaCha’s free mobile-answers service and explore opportunities in both text and voice ad-based services.” This may be a first step towards an acquisition. ChaCha has raised $16 million in capital.