Bandai Japan sells beer shampoo

Thursday, November 20th, 2008

Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... → Learn More

Bandai Japan today announced it will start selling beer shampoo (in beer bottles) December 1st [JP]. It’s about time somebody came up with this. The company is promoting the shampoo as part of its “One of the things everyone has been wanting to try for a long time at least once” series, which includes fake money bills that you can take a bath with [JP].

Bandai says one of the ingredients of the shampo is hops extract, exactly the kind found in normal beer. According to the company users are supposed to simulate the joy of opening a beer bottle with a splash without the usual consequences in their own home.

The shampoo is suitable for the body only and has a citrus fragrance, Bandai (seriously) promotes with being “the scent for humble winners”. Sorry, even though I live in Japan I don’t know what that’s supposed to mean.

The shampoo will be sold in convenience stores and drugstores all over Japan, with one bottle costing $3. Bandai expects to ship 500,000 bottles by March next year.

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