How Can The Music Industry Be In Trouble With All This Free Promotion.

Michael Arrington

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Wednesday, November 19th, 2008

2007 person-to-person music downloads were worth a staggering $69 billion, and movie/television piracy continues to grow, says a new study.

And all that free promotion didn’t cost them a penny.

At least, that’s how Techdirt sees it. And I agree. Instead of embracing what might be the largest free marketing giveaway in the history of the world, the music labels instead sue their customers.

And ask the social networks for handouts.

Somebody over there needs to put their thinking cap on, quit screwing around and just give the damn music away for free with no lawsuit strings attached. Then use 360 contracts to find a way to survive on other revenue stream. Or even thrive.

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