Awful concept: Samsung Scroll

Devin Coldewey

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

Tuesday, November 18th, 2008


Ah, concept products. You are the court jesters of the tech kingdom. Where else can every trend and UI rule be bucked — in both good ways and bad? This concept computer called the Samsung Scroll (does Samsung know about this?) is a complete disaster.

It is a device that you can use to browse the net, chat with friends, IM, email, write or draw. It works with most updated servers so that the information you have put on the scroll can be uploaded to any device. It even hosts a hologram to view Windows.

Look at the pictures. What about this device makes sense? How many rules of ergonomics does it break? Does the concept designer know what hologram is or how one is created? Does he think people want to carry holsters around all the time? I hate to rag so much on it, but honestly this is like something out of design kindergarten.

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