I suppose this is a good idea, although shoppers are loathe to add yet another step to their transactions. The card has a built-in numeric keypad, and when you put in your PIN, it’ll display a security code like the one sites always ask you for now.
That makes spending a lot of money with a stolen card significantly harder if not impossible online, and if retailers would just ask for ID with the things then maybe I wouldn’t be waiting on a $570 reimbursement for the last time my card got jacked. What did he spend $80 on at a gas station? I guess if he drives a Navigator it might have just been gas.