Algorithmic Dating Site Be2 Raises €15m From Index

Thursday, November 13th, 2008

Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More

As the downturn bites, VCs are putting more into the companies they feel most confident about rather than the spray-and-pray approach of the last three years. That, combined with companies that have proven models, and developing revenues. The latest example of this is the €15 million investment from the European VC Index Ventures into Be2, the Munich-based global dating site. But this is not your average Match.com knock-off. This bases its business on an algorithm which identifies specific personality traits and characteristics and uses them to match potentially compatible partners. The engine draws its data from an in-depth personality test for subscribers, creating a higher success rate than humans could achieve, left to their own amorous devices.

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