NTT Docomo floods Japan with 22 new cell phones

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Wednesday, November 5th, 2008

Japan’s biggest telco NTT DoCoMo today announced 4 new cell phone series (STYLE, PRIME, SMART and PRO ), which are part of the company’s fall/winter product line-up. Docomo will offer a total of 22 new handsets.

As Japanese handset makers have recently vowed to internationalize more agressively, there is a good chance at least some of the new models will become available outside Japan at some point.

Here is the complete line-up.

STYLE series (focus on design)

1)
Fujitsu F-02A (equipped with a pedometer, waterproof, 3-inch VGA display)

2)
NEC N-02A (One-Seg digital TV with 30fps)

3)
NEC N-03A (designed with fruits as themes)

4)
Panasonic P-02A (6,000:1 contrast ratio)

5)
Panasonic P-03A (can be opened horizontally (“W Open Style”))

6)
Sharp-02A (supports specially designed fonts, 3-inch ASV display)

PRIME series (focus on features)

7)
Fujitsu F-01A (waterproof)

8)
Fujitsu F-03A (touch panel)

9)
LG L-01A (touch panel/hard glass)

10)
NEC N-01A (can be opened horizontally or vertically, also features a touch panel)

11)
Panasonic P01-A (“W Open Style”)

12)
Sharp SH-01A (features Dolby Mobile, 3.3 inch-ASV display)

13)
Sharp SH-03A (features a special touchpanel system called “Touch Cruiser”)

SMART series (focus on “productive” handsets for busy people)

14)
Fujitsu-F04A (waterproof)

15)
NEC N04-A (Amadana design)

16)
Panasonic P04-A (9.8 mm thickness)

17)
Panasonic P-05A (no camera!)

PRO series (focus on advanced handsets)

18)
HTC HT-01A (HTC Touch)

19)
HTC HT-02A (HTC Diamond)

20)
SH-04A (full keyboard, touchpanel, 3.5-inch ASV display)

21)
Blackberry Bold (CrunchGear review)

22)
Nokia E71 (CrunchGear review)

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