Bubble level for your DSLR – how great is this?

I can’t believe I didn’t think of this before whoever gave to to Brando to sell. Stick this bubble level on your flash shoe and you’re lined up like a champ. It’s genius! I have a pretty good (one might say freakish) sense of my scene’s verticality, symmetry, and fatality, but this doodad would allow me to indulge my obsession with straight lines even further. It’s genius, it’s cool-looking, it’s tiny so it should fit in your kit no problem, and it only costs $11! Give me a break!