Dash Navigation can't find its way, lays off two thirds of employees

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Dash Navigation is getting out of the hardware business and cutting 55 jobs, or 65% of its workers. The startup, which is backed by both Sequoia and Kleiner Perkins, makes the Dash Express car GPS device. This is a network-connected GPS that pools the location and speeds of all nearby Dash owners to give them back real-time traffic reports. It also supports geoRSS feeds, and other GPS apps.

Despite its novel features (I am a big fan of the device) and the $71 million the company has raised, going into the hardware is business looks like it was a wrong turn. Dash will now pursue a strategy of partnering with other device manufacturers, including cell phone-makers, to add its software to their devices.

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