Dash Navigation is getting out of the hardware business and cutting 55 jobs, or 65% of its workers. The startup, which is backed by both Sequoia and Kleiner Perkins, makes the Dash Express car GPS device. This is a network-connected GPS that pools the location and speeds of all nearby Dash owners to give them back real-time traffic reports. It also supports geoRSS feeds, and other GPS apps.
Despite its novel features (I am a big fan of the device) and the $71 million the company has raised, going into the hardware is business looks like it was a wrong turn. Dash will now pursue a strategy of partnering with other device manufacturers, including cell phone-makers, to add its software to their devices.
Austin, TX
Seattle, WA
San Diego, CA
Menlo Park, CA
San Francisco, CA
Berlin, Germany
