Another day, another diamond-studded cellphone to smash. This time, it comes to us by way of Japan, land of Japanese people. (I got nothing, obviously.)

The phone, available on wireless carrier Softbank (they carry the iPhone 3G), is officially the Softbank 823SH Tiffany.

It costs ¥12.98 million, or around $131,097.

Only 10 such phones will be produced initially.

Can anyone answer this question: what is the point of such a phone?