BlackBerry Bold margins appear to be huge

Tuesday, October 28th, 2008


According to iSuppli the BlackBerry Bold has a BOM of $169.41, which might lead you to believe that RIM’s margins for the device are huge when compared to the selling price here in the US. AT&T will be selling the device for $300 with a 2-year contract or for $550 without (I think). Best Buy has it up on their website now for $660 and CompUSA is selling it for $800. The most expensive component on the Bold is the processor from Marvell Technology which costs $34.34. The display from Samsung costs $16 and the 2-megapixel camera is $9.90. Check out the entire breakdown after the break.

I wonder how much RIM actually profits per handset. Comparatively, the iPhone 3G costs roughly $4 more to manufacture than the Bold.

via Digi Times

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