Ballmer Email: Microsoft Is Really Sticking To "Software Plus Services" Message
Michael Arrington
Oct 28, 2008

Microsoft CEO Steve Ballmer sent an email to customers today (reprinted below) summarizing some of the big news coming out of the Professional Developers Conference (PDC) in Los Angeles. He talks about both the Azure cloud services platform (a comprehensive set of storage, computing, and networking infrastructure services) as well as Office in the browser.

The email reiterates Microsoft’s core messaging that the Internet is fine, but it needs a little desktop software to really make it hum: “the key to delivering value today and in the future lies in combining the best aspects of software running on PCs, servers, and devices with the best aspects of services running on the Web-an approach we call “software plus services.”"

Client software is needed, he argues, to take full advantage of the hardware on devices. Multicore processors and new programming languages will expand computing capabilities, he says, and “the interactive experiences that people expect on their PC, mobile phone, and media player depend on sophisticated software running on powerful processors”:

In other words, software does the heavy lifting, and the browser makes access and communication easy: “For the Web, it’s the ability to bring together people, information, and services so we can connect, communicate, share, and transact with anyone, anywhere, at any time.”

The full email is below. What Ballmer says makes sense. But Microsoft also has a huge stake in software, since it powers more than 100% of their profits. If he’s betting correctly, Microsoft can dominate another generation of computing. If not, Google eats their lunch.

Or maybe Google is thinking the same way…as they expand the functionality of Gears ever further, Google is also saying they need a direct tie to the hardware on a PC to really make their services sing.


—–Original Message—–
From: Steve Ballmer
Sent: Tuesday, October 28, 2008 2:37 PM
To:
Subject: A Platform for the Next Technology Revolution

During the past decade, a dramatic transformation in the world of information technology has been taking shape. It’s a transformation that will change the way we experience the world and share our experiences with others. It’s a transformation in which the barriers between technologies will fall away so we can connect to people and information no matter where we are. It’s a transformation where new innovations will shorten the path from inspiration to accomplishment.

Many of the components of this transformation are already in place. Some have received a great deal of attention. “Cloud computing” that connects people to vast amounts of storage and computing power in massive datacenters is one example. Social networking sites that have changed the way people connect with family and friends is another.

Other components are so much a part of the inevitable march of progress that we take them for granted as soon as we start to use them: cell phones that double as digital cameras, large flat-screen PC monitors and HD TV screens, and hands-free digital car entertainment and navigation systems, to name just a few.

What’s missing is the ability to connect these components in a seamless continuum of information, communication, and computing that isn’t bounded by device or location. Today, some things that our intuition says should be simple still remain difficult, if not impossible. Why can’t we easily access the documents we create at work on our home PCs? Why isn’t all of the information that customers share with us available instantly in a single application? Why can’t we create calendars that automatically merge our schedules at work and home?

This week at the Professional Developers Conference (PDC) in Los Angeles, we shared news with software developers about a new set of platform technologies that will help transcend these limits. Because you are a subscriber to Executive Emails from Microsoft, I wanted to share my thoughts about the impact that these technologies will have as developers begin to use them to create a new generation of experiences that extend uninterrupted from the desktop to the mobile phone, media player, car, and beyond-to places where we never thought information and communications would be available to us.

A NEW PLATFORM FOR CLOUD COMPUTING

At PDC, we announced the availability of an early preview release of a new technology called Windows Azure. Windows Azure will enable developers to build applications that extend from the cloud to the enterprise datacenter and span the PC, the Web, and the mobile phone. For the first time, we shared pre-beta code for Windows 7 and for Windows Server 2008 R2. Windows 7, which is the next version of the Windows desktop operating system, will take advantage of software and hardware advances to help eliminate the boundaries between information, people, and devices.

We also previewed Office Web applications, which are light-weight versions of Word, Excel, PowerPoint, and OneNote that are designed to be accessed through a browser. Office Web applications will be part of the next version of Office and will enable people to view, edit, and share information and collaborate on documents on the desktop, the phone, and in a Web browser in a way that is consistent and familiar.

Windows Azure is part of the Azure Services Platform, a comprehensive set of storage, computing, and networking infrastructure services that reside in Microsoft’s network of datacenters. Using the Azure Services Platform, developers will be able to build applications that run in the cloud and extend existing applications to take advantage of cloud-based capabilities. The Azure Services Platform provides the foundation for business and consumer applications that deliver a consistent way for people to store and share information easily and securely in the cloud, and access it on any device from any location.

Windows Azure is not software that companies will run on their own servers. It’s something new: a service that runs in Microsoft’s growing network of datacenters and provides the platform that helps companies respond to the realities of today’s business environment, and tomorrow’s. Windows Azure technologies are already finding their way into products such as Windows Server 2008 and System Center Virtual Machine Manager, enabling organizations and Microsoft partners to create their own cloud infrastructure.

Windows Azure will enable organizations to respond to realities such as the need to use the Web to provide customers with comprehensive information and to interact with an audience that has the potential to expand exponentially overnight; to integrate operations with partners-and sometimes even competitors-to meet customer needs; to add new capabilities quickly to respond to new opportunities; and to enable employees to work efficiently and effectively no matter where they are. These realities apply not just to businesses, but to organizations of all kinds: schools, governments, community groups, and more.

Traditional approaches to building technology infrastructure and delivering computing capabilities make it difficult and expensive to adjust to these realities. You need systems with enough capacity to meet the highest possible demand-capacity that includes servers and buildings to house them, the power to run them, and the people to manage them. You have to spread that capacity across locations so there’s a backup if one part fails. You have to solve issues like access for different types of users and compliance with tax regulations in all countries where your customers reside.

Designed specifically to meet the global scale that today’s organizations require, the Azure Services Platform will provide fundamentally new ways to deploy services and capabilities. It gives businesses the option to take advantage of the capacity available in the cloud as it is needed, reducing the need to make large upfront investments in infrastructure simply to be ready when demand spikes. It will enable developers to create applications that run in the cloud and provide the features, information, and interactivity that employees, partners, and customers expect-no matter how many of them there are, where they are in the world, or what device they have at hand.

SOFTWARE PLUS SERVICES AND THE POWER OF CHOICE

The Azure Services Platform reflects our belief that choice is critical for developers, companies, and consumers. It is also based on our belief that the key to delivering value today and in the future lies in combining the best aspects of software running on PCs, servers, and devices with the best aspects of services running on the Web-an approach we call “software plus services.”

Our software plus services approach lets people take full advantage of the incredible power of today’s devices. While there are undeniable benefits to being able to tap into the wealth of information and services that can be accessed over the Web through a browser, the interactive experiences that people expect on their PC, mobile phone, and media player depend on sophisticated software running on powerful processors.

The richness of these experiences will only increase as multicore processors expand the computing capabilities of our devices and new programming languages open the door to a new generation of applications that let us use more natural ways to interact with digital technology such as voice, touch, and gestures.

Software plus services also recognizes that for most companies, the ideal way to build IT infrastructure is to find the right balance of applications that are run and managed within the organization and applications that are run and managed in the cloud.

This balance varies by company. A financial services company may choose to maintain customer records within its own datacenter to provide the extra layers of protection that it feels are needed to safeguard the privacy of personal information. It may outsource IT systems that provide basic capabilities such as email.

This balance will change over time within an organization, as well. A company may run its own online transaction system most of the year, but outsource for added capacity to meet extra demand during the holiday season. With software plus services, an organization can move applications back and forth between its own servers and the cloud quickly and smoothly.

Today, companies around the world are implementing Microsoft technologies to take advantage of the best combination of on-premise software and cloud-based services. Using Microsoft Online Services, businesses including Coca-Cola Enterprises, Blockbuster, and Energizer access and manage Microsoft Exchange, SharePoint, Office Communications Server, and Live Meeting over the Web through a single, secure infrastructure. In addition, 1 million people rely on Office Live Workspace for sharing and collaborating with friends, family, and colleagues.

EXPANDING THE DEFINITION OF PERSONAL COMPUTING

Ultimately, the reason to create a cloud services platform is to continue to enhance the value that computing delivers, whether it’s by improving productivity, making it easier to communicate with colleagues, or simplifying the way we access information and respond to changing business conditions.

In the world of software plus services and cloud computing, this means extending the definition of personal computing beyond the PC to include the Web and an ever-growing array of devices. Our goal is to make the combination of PCs, mobile devices, and the Web something that is significantly than more the sum of its parts.

The starting point is to recognize the unique value of each part. The value of the PC lies in its computing power, its storage capacity, and its ability to help us be more productive and create and consume rich and complex documents and content.

For the Web, it’s the ability to bring together people, information, and services so we can connect, communicate, share, and transact with anyone, anywhere, at any time.

With the mobile phone and other devices, it’s the ability to take action spontaneously-to make a call, take a picture, or send a text message in the flow of our activities.

Through Live Mesh-a service from Microsoft that we announced earlier this year and about which we shared new information week-we’re beginning to bridge the PC, phone, and Web and create this next generation of connected experiences. Built on the Azure Services Platform, Live Mesh enables you to use programs and information stored on your work computer from your home PC, and vice versa. With Live Mesh, you can share folders and ensure that the information is automatically synchronized across your devices.

Live Mesh hints at how our lives will be transformed as the barriers between devices disappear and the option to connect instantly to people, devices, programs, and information becomes a reality.

We’re not quite there yet. Today, the Azure Services Platform is available only as a limited technology preview release. But as developers begin to combine the capabilities of this new platform with the amazing ongoing hardware and software innovations that we are seeing from companies across the industry, it will bring us significantly closer to the time when information, communication, and computing flows along with us seamlessly as we move through our day-to-day activities.

You can learn more about these technologies and the progress we are making by visiting the Microsoft Software + Services Web site at http://www.microsoft.com/softwareplusservices/.

I look forward to sharing more information with you about these new technologies in the near future.

Steve Ballmer

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  • silicon valley dropout

    looking forward to seeing the next great battle as everything moves to the clouds. google vs microsoft should be fun to watch.

  • http://www.shopmedvet.com jay nisenbaum

    “powers more than 100% of their profits” – was not aware Microsoft cracked that elusive accounting barrier.

    He is right to defend the cash cow, but defense it is.

  • http://www.musicplug.in Music Plugin

    This is an excellent overview of the roadmap that Microsoft has in mind for seamlessly integrating the desktop computing power to the online services they are planning to offer.

    Also, based on history, we all know that MS is good at client products while their attempts to rule the online world has not progressed much. It is good to see Steve try to fight on MS’s strength’s as opposed to trying to fight their weakness – a battle which is half lost already to Google.

    It was a bit surprising to see him forget to mention anything about the Search related requirements which will be a basic necessity in any of the services he has mentioned in his the next generation technologies.

  • http://www.edmodo.com Jeff O’Hara

    I really don’t get microsoft anymore, they are completely schitzophrenic. One day they do one thing, next day their pulling it and doing something else. The company is in need of focus. Microsoft is the new IBM.

  • http://hotwarcraftempire.com/49/ballmer-email-microsoft-is-really-sticking-to-%e2%80%9csoftware-plus-services%e2%80%9d-message/ Ballmer Email: Microsoft Is Really Sticking To “Software Plus Services” Message

    [...] Random Feed wrote an interesting post today onHere’s a quick excerptMicrosoft CEO Steve Ballmer sent an email to customers today (reprinted below) summarizing some of the big news coming out of the Professional Developers Conference (PDC) in Los Angeles. He talks about both the Azure cloud services platform (a comprehensive set of storage, computing, and networking infrastructure services) as well as Office in the browser. The email reiterates Microsoft’s core messaging that the Internet is fine, but it needs a little desktop software to really make it hum: “t [...]

  • http://www.friendfeed.com/bwilson Brian Wilson

    I think that if Microsoft just dropped it’s advertising and Live! Search it would have a focus on software (Windows) plus services (all of the web stuff) like Ballmer says.

  • Bruce

    Cloud computing = ISP. However these guys like to paint a new name to something old, it’s still the old smell. Cloud computing is ISP hosting your website. If you need more storage or processing power, the ISP can up your computing requirement provided you pay for a higher subscription.

  • http://www.terryjsmith.com/ Terry Smith

    I think Ray Ozzie is and will continue to bring Microsoft up to speed and keep it focused. He’s still relatively fresh out of his startup so I think he is still very focused on that Microsoft needs to do to get back to being an innovator instead of a sheep.

  • http://www.techcrunch.com/2008/10/27/tc50-demopit-company-joongel-nets-investment-for-stealth-product/ TC50 DemoPit Company Joongel Nets Investment for Stealth Product

    [...] Ballmer Email: Microsoft Is Really Sticking To “Software Plus Services” Message1 hour, 1 minute ago [...]

  • DB

    People keep saying this is just MS vs. GOOG….what cloud services does GOOG actually have beyond Apps?

  • http://broaddev.com/2008/10/28/post-yahoo-failed-deal-steve-balmer-email-shows-microsoft-moving-fast/ Broadband Developments – Unified Communications, Virtualization, Security, and Web 2.0 » Post Yahoo Failed Deal – Steve Balmer Email Shows Microsoft Moving Fast

    [...] Thanks to Mike Arrington at Techcrunch I  found this gem of an email. Arrington sees it as a software message.  I see it a bit different. Is it me or is Microsoft absolutely is moving it’s army.  We are seeing a massive movement of all their troops since the failed Yahoo takeover.  Great earnings and activity in every sector.  They could fire multiple warheads at little or no warning on any market – take your pick. [...]

  • Radio Sales

    MSFT is acting like John McCain

  • http://blogs.zdnet.com/BTL/?p=10610 Between the Lines mobile edition

    [...] Microsoft CEO Steve Ballmer, in an executive e-mail sent to subscribers this afternoon (and re-posted on TechCrunch), made a strong case for Microsoft’s push into cloud applications and seemed to understand the need [...]

  • Ed

    Ballmer: MSFT is really sticking to “Software Plus More Licenses” model

  • JB

    Google App Engine lets you run your applications on Googles infrastructure. App Engine applications are easy to build, easy to maintain, and easy to scale as your traffic and data storage needs grow. With App Engine, there are no servers to maintain: You just upload your application, and it’s ready to serve your users. – Details at: http://code.google.com/appengine/docs/whatisgoogleappengine.html

  • Ed

    Microsoft is really embracing the “Software Plus More Licenses” Model

  • http://www.netpaths.net/dnr CVOS man

    software… powers more than 100% of their profits

    Sounds like MicroSoft is giving this 110% effort – just don’t tell the IRS this or they will tax the extra 10%

  • Jose

    What happens when you e-mail ?

  • jose fajardo

    The annoying thing about AZURE for developers is that you need Vista or greater to developer with the AZURE SDK’s …. Im still on XP and a long way off going vista, ill probably wait for Windows7 now based on todays announcements and showings…

  • MikeT

    IBM went from making computers into offering IT services to corporations.
    Microsoft is going from making software into offering services for the future development of the gadgets we use.
    Looks like it’s a big change for them – they have to survive somehow given the surge in their competition.
    I think MSFT is redefining itself… It’s good when such a behemoth adjusts itself to the changing conditions of the market, even if I don’t like their products :)

  • http://www.atajotv.com/correo-electronico-de-steve-ballmer-a-los-clientes-de-microsoft/ Correo electrónico de Steve Ballmer a los clientes de Microsoft | AtajoTV

    [...] Mayor información en: http://www.techcrunch.com [...]

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    [...] Ballmer Email: Microsoft Is Really Sticking To “Software Plus Services” Message [...]

  • Nathan

    “powers more than 100% of their profits”

    That means they use profits from these areas to subsidize markets where they lose money. For example, search and advertising.

  • EH

    I think your autopost script is broken.

  • Nathan

    That means they use profits from these areas to subsidize markets where they lose money. For example, search and advertising.

  • http://twitter.com/guiambros Gui Ambros

    I’m still skeptic. Unless they publish this in a public API, available on several platforms (inlcuding Apple & Linux) and offering same or better capabilities than Amazon S3/EC3, it’ll be yet-another failed venture for MS.

    We have Amazon for years, and its adoption still very limited to few apps and developers. Yes, Microsoft has the possibility to move Outlook to “the cloud”, or to create an Office-Azure Connector allowing you to store docs/spreadsheets/presentations easily “on the cloud”, and thus give a boost to the whole cloud concept.

    But all this still to be seen. Unless they nail down the execution plan and create an open platform, it’ll be just yet another ‘MS Passport”..

  • Frank Daley

    Microsoft’s core business are fast de-evolving to the cloud, a marketplace in which it is in catch-up mode.

    It’s days of dominating global computing are gradually drawing to a close as we enter a new era in which it has to compete based on price, product quality, and service.

    However the problem for Microsoft is that it just doesn’t know how to compete when it doesn’t have a lock-in stranglehold on the customer. So it is going to experience massive losses of market share as it re-adjusts to a new world order.

  • http://www.accmanpro.com/2008/10/29/more-apple-interest-and-microsoft-disappointment/ More Apple interest and Microsoft disappointment | AccMan

    [...] Ballmer Email: Microsoft Is Really Sticking To “Software Plus Services” Message [...]

  • http://wir-sprechen-online.com/2008/10/29/ballmer-client-software-is-needed/ Ballmer: Client software is Needed « Wir sprechen Online.

    [...] Web Ballmer: Client software is needed to take full advantage of the hardware on devices; http://is.gd/53g3 [...]

  • http://professionallocator.ning.com/profile/mylocator MicroLocator.com

    thanks bruce for the simple english. micro needs to acquire talent. from the creators to the executioners. they could fire everybody in search marketing and none of the users would notice or care. time to clean the slate and put some young fresh blood in the mix. they claim they are serious about search. i dont see it. funny how a self professed leader of tech could be so lost in an industry that by there own admission is the holy grail to there online survival.

    MyLocator.com-Location Expert

  • Todd

    @Frank Daley

    Thank you for saving me the trouble of writing the same comment in my less articulate, trolly way.

    MS is in for a “bag of hurt” if they think they can compete in the open market of Cloud services that do not rely on a desktop computer operating system.

    …but the tin foil hat wearer in me worries they will exploit our failed attempt at making Net Neutrality law and just use collusion with the ISP to force Azure on us all.

  • http://venturebeat.com/2008/10/29/roundup-yahoo-developer-platform-launches-wal-mart-sells-g1-and-more/ Roundup: Yahoo developer platform launches, Wal-Mart sells G1, and more » VentureBeat

    [...] Desktop software still relevant, Microsoft chief executive Ballmer maintains — His email to customers, here. [...]

  • lolhead

    now what the hell is Microlocator for locating micro’s? man you’ve gone out of control locator dude

  • http://me2day.net/hmlwh/2008/10/30#08:23:57 hmlwh’s me2DAY

    LeeWonHee의 생각…

    software plus services…. 소프트웨어 기업 MS의 백기?!…

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    [...] October 30, 2008 · No Comments I found this email from Steve Ballmer on TechCrunch. I believe it is worthwhile for all of my students to read. You can find the article here. [...]

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