Call it hype or call it confidence, but RED has lived up to the hype and they’ve got a lot to be confident about. Here’s what RED Head Jim Jannard said in a recent Reduser forum post:

“We will announce the new Scarlet and Epic programs on Thursday Nov. 13th.

I want to say that no one has any idea how incredible this announcement will be. Call this hype… please. I am quite sure that the announcement will be called a “scam”. Should be a lot of fun to hear the reactions. I can’t wait.

Jarred is buying extra server bandwidth… we will post specs and renders for people to email around. This makes the RED ONE announcement seem small by comparison.”

Oh my. Suddenly Nikon’s medium format rumors looks a lot less exciting.