On the heels of announcing an expanded relationship with the New York Times website last week, Brightcove is adding all of AOL to its video-distribution client list. Like the New York Times, AOL is an investor in Brightcove.
But the deal is a coup for Brightcove 3, the latest version of its online video platform. Brightcove 3 will power all the video on AOL, which is one of the top ten destinations on the Web for video.
The custom Brightcove video player will be integrated with AOL’s Platform-A advertising network. AOL is essentially outsourcing its video content distribution to Brightcove. Now all the company needs to do is land a big deal with a top-ten video destination that is not an investor.
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