It’s Elevator Pitch Friday, which means another startup has created a video that’s worth showing you. This week’s presentation comes from RouteYou, a startup that wants to make it easier for you to find outdoor routes that are optimized for your needs.

RouteYou wants to make it easy for you to find the best route from one place to another, whether in a car, on foot, or riding a bike. They do this by taking raw geo-spatial data and structuring it, turning mapping information into routes with turn-by-turn directions that people can use. They also offer a route planner that allows for collaborative route planning.