Since the acquisition, AOL says, the Weblogs, Inc. blogs (which include Engadget, TMZ, Download Squad, TUAW, Joystiq, Autoblog and others) have seen worldwide unique visitors climb nearly 1000% (122% annually, on average) and page views rise over 1,500% (154% annually, on average), according to August 2008 comScore Media Metrix. In October 2005, the blogs had a U.S. audience of 1.4 million unique visitors and were generating about $6 million in revenue. Today its 13 million uniques and revenues of about $30 million.
In short, it was one of AOL’s better acquisitions.
See the screenshots and Powerpoint presentation below for more details.