Seiko and Casio brought over the first wave of quartz analog watches, essentially destroying an entrenched industry almost overnight – it’s almost impossible to find a more familiar happenstance to compare this too as computers didn’t replace typewriters for years. That said, Seiko sure could put out some freakish ads.
“We need to associate ourselves with time.”
“How about dead rock stars. And some James Dean guy playing pinball really slowly.”
It is nice to see the digital analog treated with dignity, however, especially by a company like Seiko. Some of the watches I’ve been seeing recently make me puke a little.