Netflix has convinced some 500,000 people to subscribe to its Blu-ray rental service. Netflix is all “Look how well we did!” because it charges a $1 premium to be able to rent Blu-ray discs. The question was, would it be able to convince people to pay a premium (even though $1 is hardly a premium, I think) in order to rent the high-def discs? Well…
Keep in mind that Netflix has some 8.7 million subscribers, meaning that a whopping 5.7 percent of its subscribers made the Blu-ray jump.
Netflix added that it expects the number of Blu-ray subscribers to increase as the price of players drop in price. Imagine that.
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