Plans For The Muslim World's First Virtual World

Monday, October 20th, 2008

Mike Butcher is a journalist, broadcaster and commentator. He is firstly editor of TechCrunch Europe, but has also co-founded TechHub.com and Coadec.com in Europe as ventures to support the tech startup eco-system. A long time journalist, Mike has written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman.... → Learn More

Muxlim.com, a social network aimed at Muslims, is planning to launch an entire virtual world aimed at the global Muslim community. Currently, worlds like Second Life or MMOs are blocked in many Muslim countries, especially in the Middle East, because much of the in-world content and advertising is considered offensive to Muslim culture. But with a global population of over a billion people, the Muslim community is one that brands like Coca Cola cannot afford to ignore, and the Finland-based Muxlim plans to capitalise on this.

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