Plans For The Muslim World's First Virtual World

Monday, October 20th, 2008

Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More

Muxlim.com, a social network aimed at Muslims, is planning to launch an entire virtual world aimed at the global Muslim community. Currently, worlds like Second Life or MMOs are blocked in many Muslim countries, especially in the Middle East, because much of the in-world content and advertising is considered offensive to Muslim culture. But with a global population of over a billion people, the Muslim community is one that brands like Coca Cola cannot afford to ignore, and the Finland-based Muxlim plans to capitalise on this.

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