LG is displaying the latest in reflective display technology with its 15-inch double-sided model. This particular demonstration model has a pixel count of 512 x 384 with a contrast ratio of 14:1. No word on what this will eventually become, but since reflective displays tend to draw their backlight from ambient light sources, I would assume something with advertising. One day we might see similar technology at a bus stop showing off Calvin Klein underwear on one side and an ad for Microsoft Windows 13 on the other.