The UK Sun, famous for its Page 3 smut, has named the $35 Star Wars Clone Trooper Voice Changer Helmet as this year’s top tech toy. (Parents: Get one now before the holiday shopping season kicks in.) By toy, we really do mean toy, as in a child’s plaything, and not toy in the 60-inch plasma sense.

The helmet changes the wearer’s voice to that of a Storm Trooper, as you might imagine. As you also might imagine, it’s a real hit with a certain segment of the population. Embedded here is just one video showing off the helmet.

My only complaint: would it have killed reedpower, the guy in the video, to make his bed? It comes across as totally unprofessional.