Gaming gets political: Obama ads appear in EA games

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So you’re racing down the road in Burnout Paradise and you’re all, “Was that an Obama ad?”

Yes, yes it was.

EA has confirmed that the Obama campaign is running ads in several of its video games including Madden NFL 09, Need For Speed: Carbon and, as you see here, Burnout Paradise.

The ads appear only after having connected to Xbox Live—it’s not like these ads are shipping on the disc or anything.

You should also note that the ads only appear if you live in one of the 10 so-called battleground states. These states are Colorado, Florida, Iowa, Indiana, Montana, North Carolina, New Mexico, Nevada, Ohio and Wisconsin.

The ads direct gamers to voteforchange.com, an Obama Web site.

If nothing else, this is further proof that gamers aren’t just little kids playing in their bedrooms—politicians value your vote now.

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