One of the more interesting German startups right now is nugg.ad AG, founded in 2006 by Frank Wagner, Stephan Noller and Klaus Kögler. It’s basically a provider of predictive behavioral targeting solutions for online advertising, which is totally a growth sector right now. It does this by predicting user behaviour but doesn’t use any user identifiable data. So it surfs the current wave of privacy isues right now. It has backing from Berlin’s bmp Media Investors and clients include SevenOne Interactive, GWP media-marketing, Orangemedia, Hi-Media, ARBOMedia, Interia and Austria’s Standard.
Today it’s signed a deal with one of the biggest East European ad networks, Httpool Internet Marketing, which has an inventory network covering sites targetting Slovenia, Croatia, Bosnia, Serbia, Macedonia, Austria, Bulgaria and Romania.
In September it won AdLINK Media’s French and UK business to offering its technology to their customers, and now has offices in London, Warsaw and Paris. One to watch.
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