It’s unlikely Google will ever find another money machine as efficient as search advertising, which accounts for about 40% of the $40 billion advertising dollars spent online each year. But that doesn’t mean they aren’t going to try. Today they unleashed two new forms of advertisements: click to buy links on YouTube and adsense for Flash games.
The New York Times says Google plans to release several other ad products in the coming weeks as well, so don’t think we’re done yet.
Most people still think of Google as a search business. But what the analysts understood long ago, and the rest of us are realizing now, is that what they really want to do is organize all the world’s information, and then put ads on it.
Which is fine with me, as long as the ads are like this one. But taking a break from my favorite Flash game to watch a video ad for insurance?
No thanks.