Hot on the heels of Sony’s BD Live firmware updates comes Samsung’s BD-P1500 BD Live-capable firmware. All owners need to do is update the firmware via the players GUI or by downloading the update on Samsung’s website and then burning it onto a CD to enable BD Live. This update might signal a turning point in Blu-ray’s sales battle as it joins Sony’s BDP-350 as another sub-$300 BD Live-equipped Blu-ray player.