LeapFrog's Crammer: Flashcards be damned

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Nerdcore: Street-Fighting Mathematics at MIT

This $59.99 gadget holds quizzes for kids. You can study vocabulary, math, science, and just about anything else simply by picking questions from LeapFrog’s online system or typing in questions and answers yourself. And, unlike a set of flash cards, no one will pants you for staring at the Crammer. They’ll just think you’re using a cellphone.

Interestingly, you can even program the system with your favorite music and rock out while you study. This actually seems like a fun little toy for kids. It’s for grades 3 to 8 so

New Crammer(TM) Study & Sound System Lets Kids Create Custom Flash Cards
and Access More than 16,000 Quiz Questions

EMERYVILLE, Calif., Oct. 7 /PRNewswire-FirstCall/ — Kids can now study
a ton without getting weighed down, using a new pocket-sized device from
LeapFrog Enterprises, Inc. (NYSE: LF), a leading developer of
technology-based learning products. The company today announced that the
Crammer Study & Sound System, a homework and study device for students in
grades three through eight, is now available at major retailers and at
http://www.leapfrog.com/crammer. The Crammer handheld allows kids to
download questions and flash cards to the device and quiz themselves on the
go, all while listening to their favorite music.

“Today’s busy kids need to make the most of their study time,” said
Craig Hendrickson, senior vice president, product marketing for LeapFrog.
“With Crammer, we’re daring to make studying more efficient and more fun.
Crammer offers a sleek look, an intuitive click-screen and the power of
personalized learning — smart can be cool.”

A recent ConsumerQuest study for LeapFrog showed that more than 80% of
parents of eight- to twelve-year-olds help their kids drill for tests in
all subject areas, more than once a week. With the Crammer handheld,
parents and kids no longer need to spend hours creating handwritten flash
cards, and can get right to the business of studying.

Click and Cram

Rather than hefting heavy backpacks everywhere they go, kids can use
the Crammer handheld, weighing only 4.6 ounces, to quickly navigate more
than 16,000 mathematics, social studies and science quiz questions based on
leading school textbooks. Students simply connect the Crammer device to
their PC or Mac to manage the content on the handheld.

Students can also create thousands of customized digital flash cards –
for any subject — online, for on-the-go studying. An onboard 10,000-word
Spanish translator auto-populates Spanish-to-English and English-to-Spanish
flash cards and even provides audio pronunciation for each Spanish word.
Rounding out the Crammer handheld’s capabilities, a gigabyte of memory is
included for up to 10 hours of a student’s favorite music, making it an
essential tool for school that allows kids to listen to their favorite
tunes while they study.

Share the Learning

LeapFrog’s proprietary online resource, the LeapFrog Learning Path,
(http://www.leapfrog.com/learningpath), offers parents insights into how
engaged their kids are with the Crammer handheld — and with any other
LeapFrog product. Parents can use the Learning Path to see details about
how their child is progressing with their Crammer quizzes and how their
activities map back to the Scope and Sequence of educational skills that
LeapFrog has always built into every product.

PRICING AND AVAILABILITY

The Crammer Study & Sound System, now available at major retailers in
the U.S. and at http://www.leapfrog.com/crammer, has an MSRP of $59.99. All
16,000 Crammer quiz questions and study content are available online for
downloading to the device at no additional cost.

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