If yes, one potential problem for you, LongJump: Oracle is letting users use their current licenses for running on EC2. I.e., I’d have a choice between using your platform and moving my Oracle licenses to run on EC2.

If yes, one potential problem for you, LongJump: Oracle is letting users use their current licenses for running on EC2. I.e., I’d have a choice between using your platform and moving my Oracle licenses to run on EC2.

We were approached by TechCrunch to produce this article and jumped at the chance because there is some real confusion from IT folks about what PaaS is. It was not a paid advertising, but we’re glad it’s started a conversation.

There is a major difference in the “Utility” model you’re describing. The platform goes beyond leasing space and computing power. In fact, many layers of the application from the logic, presentation, and administration are all built in. PaaS surmises that, assuming the platform is robust and reliable, you shouldn’t care where your data resides because it will easily be more robust than you’d build yourself.

This is a fully formed platform with real business logic and functionality. Not just some hosted data center or some middleware.

I invite you to experience it for yourself.

We were approached by TechCrunch to produce this article and jumped at the chance because there is some real confusion from IT folks about what PaaS is. It was not a paid advertising, but we’re glad it’s started a conversation.

There is a major difference in the “Utility” model you’re describing. The platform goes beyond leasing space and computing power. In fact, many layers of the application from the logic, presentation, and administration are all built in. PaaS surmises that, assuming the platform is robust and reliable, you shouldn’t care where your data resides because it will easily be more robust than you’d build yourself.

This is a fully formed platform with real business logic and functionality. Not just some hosted data center or some middleware.

I invite you to experience it for yourself.

To truly understand the value of PaaS, you have to look at the core value it provides. Essentially PaaS = SaaS-based Application Development. No servers, no week/month-long deployments, no recoding of frequently used functionality.

The LongJump platform and other PaaS solutions offer enterprise IT organizations the ability to replace or avoid the underlying application infrastructure (database, app servers, web servers) associated with custom situational applications, and instead start building on a business application platform where all of these components are built in as a hosted service.

The benefit to the business is a homogeneous platform that can serve multiple custom applications. That means less development time on stuff that you don’t care about and reusable modules. Plus, unlike going to multiple SaaS vendors, this central platform can be the basis for multiple applications, lowering your overall application costs.

What’s unique about PaaS is the ability to log in, build applications, and deploy them immediately. In the time it might take to sign up for a Gmail account, you have an always-on, on-demand application environment, with all the bells and whistles of your enterprise applications, or more robust than an open source stack you may have to deploy and manage.

To truly understand the value of PaaS, you have to look at the core value it provides. Essentially PaaS = SaaS-based Application Development. No servers, no week/month-long deployments, no recoding of frequently used functionality.

The LongJump platform and other PaaS solutions offer enterprise IT organizations the ability to replace or avoid the underlying application infrastructure (database, app servers, web servers) associated with custom situational applications, and instead start building on a business application platform where all of these components are built in as a hosted service.

The benefit to the business is a homogeneous platform that can serve multiple custom applications. That means less development time on stuff that you don’t care about and reusable modules. Plus, unlike going to multiple SaaS vendors, this central platform can be the basis for multiple applications, lowering your overall application costs.

What’s unique about PaaS is the ability to log in, build applications, and deploy them immediately. In the time it might take to sign up for a Gmail account, you have an always-on, on-demand application environment, with all the bells and whistles of your enterprise applications, or more robust than an open source stack you may have to deploy and manage.

But why call that Paas? I mean, when you develop an app on a cloud, you’re clearly developing on a platform of some sort. Pankaj, if you come back here, may be you could clarify?

But why call that Paas? I mean, when you develop an app on a cloud, you’re clearly developing on a platform of some sort. Pankaj, if you come back here, may be you could clarify?

This marketing material is unbecoming and out of character in what is otherwise a very compelling series of posts from TechCrunch. Longjump should have paid for this marketing and this post should have started off with a “Paid Advertising” disclaimer.

This marketing material is unbecoming and out of character in what is otherwise a very compelling series of posts from TechCrunch. Longjump should have paid for this marketing and this post should have started off with a “Paid Advertising” disclaimer.