Netvibes Partners With Russian Web Portal Rambler.ru

Monday, October 6th, 2008

Jason Kincaid currently works as a writer at TechCrunch. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaidtc@gmail.com (he has other addresses too, so don’t worry if you have a different one). → Learn More

Netvibes, the site that lets users customize their homepages with a variety of widgets, has partnered with Rambler.ru to bring its widgets to the massive Russian web portal. Rambler is the Yahoo of Russia, with an estimated 40 million users and 3 billion monthly pageviews. The deal is being described as “multi-year” and worth “multi-millions”, but further details haven’t been disclosed. Netvibes availability on Rambler.ru is expected to begin in November.

This marks the first time Netvibes has licensed its platform for installation and distribution to an independent third party, and probably won’t be the last. In order to stay competitive with other widget hubs like iGoogle, Netvibes would do well to spur its growth by offering its widgets to other region-specific portals (that said, Netvibes has been doing well, with a reported 500 million widgets served montly). According to the press release, the Rambler homepage will include Google Search, Blinx video search, and a number of Russian services like Price.ru.

In July Google acquired Begun, a contextual ad service, from parent company Rambler. As part of the $140 million deal, Rambler has been using Google for some of its advertising and search functions.

Sponsored Ads

blog comments powered by Disqus

Sponsored Ads

Sponsored Ads

Upcoming Events

E3 2012

Los Angeles, CA

Disrupt SF 2012

San Francisco, CA