• RED trademarking "Red 3D" RE lenses, projectors, eyeglasses, etc

    Devin Coldewey

    Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

    Sunday, October 5th, 2008

    Could this be part of the change that Jannard mentioned when he revealed the Epic and Scarlet were getting rebooted? A ScarletUser forum post by one Joseph says:

    …within the last 24 hours, Red has registered the trademark “Red 3D” with the description of:
    Cameras, camera lenses, projectors, eyeglasses and software, all for use in the recording and playback of 3D images.

    A unified, hi-def workflow for 3D cinema would be an interesting leg up for the RED brand. Although 3D cinema is still considered a gimmick, James Cameron thinks it worthwhile to drop several hundred million dollars into it for Avatar. Whatever the case, we’ll probably be learning more in early November.

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