…within the last 24 hours, Red has registered the trademark “Red 3D” with the description of:
Cameras, camera lenses, projectors, eyeglasses and software, all for use in the recording and playback of 3D images.
A unified, hi-def workflow for 3D cinema would be an interesting leg up for the RED brand. Although 3D cinema is still considered a gimmick, James Cameron thinks it worthwhile to drop several hundred million dollars into it for Avatar. Whatever the case, we’ll probably be learning more in early November.