AT&T planning BlackBerry Bold launch parties, complete with ultra cheesy videos

Tuesday, September 30th, 2008

Greg Kumparak is the Mobile Editor at Techcrunch. Greg has been writing for the TechCrunch network since May of 2008. Greg was born just outside of San Jose, and now lives in the East Bay of California. → Learn More

For the sake of making sure employees are up to speed on the coming-any-day-now BlackBerry Bold (and likely as an excuse to booze and schmooze), AT&T is throwing a series of parties for employees in a few major cities around the country. The invite doesn’t shed any information we’re not already well aware of, but worthy of some note is the date of the final party: October 30th. It’s not likely AT&T would bother holding these things after the handset is already out and about on their shelves, so this further cements the early November launch.

The invite also says “Mingle, eat, relax and enjoy as you discover What Makes You Bold.” You know what makes AT&T Bold? Cheesy marketing videos. That’s the kind of kitsch that only internal marketing videos can provide.

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