Panasonic finally came clean and announced the MSRP of its upcoming Blu-ray players, the DMP-BD35 ($399) and DMP-BD55 ($499), and now Amazon is accepting pre-orders for $100 under the MSRP. No telling if this is just one of those wacky Amazon typos, ’cause if this price sticks ’round, the BD35K will be one of the cheapest Profile 2.0 Blu-ray players on the market, with the BD55 fetching the “cheapest with Profile 2.0 and 7.1 analog outputs” title. 

BD35 & BD55 via SlashGear