Wow. Whoever came up with this new ad for Wario Land: Shake it deserves a raise and a paid vacation to Cancun or something. They’ve taken a basic concept of the game and managed to make it into creative and effective marketing on a platform where even the most humdrum viral campaigns tend to flourish. Screenshots don’t really do it justice, so be sure to check it out yourself.

(For extra awesome, play the video again without refreshing the page to watch things continue to bust apart.)